Microsoft really went for it. And failed. Less than a year ago Mixer reportedly paid around $30M for Ninja to stream on the platform, a deal that caused shockwaves throughout the streaming world. Many other top streamers signed deals outside of Twitch and the Amazon-owned giant had true competition.
But Mixer never saw the returns. Despite grabbing major streamers and paying absurd amounts of money to do so, Mixer's share of viewership never topped 5%. Facebook Gaming managed to get towards nearly 10% with consistent growth. Now Facebook Gaming will partner with Mixer and receive some of Mixer's communities, but not the two big ones. According to Rod "Slasher" Breslau, Ninja and Shroud have both passed on deals double the original Mixer deal.
One other major reason for this shutdown was the report of a black former Mixer employee about racist comments from an executive on the team and a lack of action on Mixer's part. Read Milly's experiences with the company here and see the statement where they pledged to do better, just 12 hours before announcing the site was shut down.
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