PUMA Sponsors Honor of Kings' KPL to Join Nike as Major Athletic Apparel Brands with Esports League Contracts

The race for esports assets is officially on. So far in 2021 we have Adidas partnering with G2 and now PUMA grabbing the Kings Pro League. Both are massive properties. We look at the size of Honor of Kings, what PUMA is reaching with this deal and how the race currently stacks up.

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