On today's Esports Minute, Mitch takes us through a massive expansion in the existing partnership between Puma and Cloud 9. The athletic apparel company singed a deal with Puma in January to cover C9's LCS team, and now that partnership has expanded to all of Cloud 9's various teams. As one of the most valuable esports organizations in the world, this partnership is huge for both parties as C9 gets a major apparel retailer and Puma gets a leading esports brand.
Puma Head of Digital Marketing and Gaming compares esports now to where basketball was when Puma first entered that space.
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